Got this Nectar email and immdiately noticed something odd in the subject line. Repeat the firstname twice is, assumbly, not something they plan to do, particularly when there is an extra space after the second firstname.
as we don't live in a perfect world
Today I have been ploughing through my inbox and two peculiar emails caught my eyes. They were both from ASK, the restaurant which regularly sends out weekly voucher/coupon stuff. Apparently someone in their email marketing team seems to click the wrong button by broadcasting the test mailing to all their subscribers.
I first heard about this exciting "spend £40 get £20 off" offer on Martin's Money Tips email newsletter. After subscribed to a third party called Crowdity, I thought I should be entitled to the voucher code, which I did receive via email one day later. Only a couple of hours afterwards, another email camed from Crowdity announcing that due to the high demand the voucher code they issued were no longer active. I think there must be some angry subscribers out there as I received their second apology with clear instruction on how to unsubscribe their emails.
I get used to receive various coupons on a daily basis. Usually a voucher code needs to enter manually during checkout. What is interesting in Holland & Barrett's case is that it doesn't provide any code in their email. It is the clickthrough from that email that entitles you to the discount.
The URL of any clicks in this email is http://e.hollandandbarrett.com/a/hBNr-JdB7SGH6B8aUxXNsfrquBw/hb6
The unique tracking URL is then revealed after click: http://www.hollandandbarrett.com/index.asp?cm_mmc=Cheetah-_-p9_react_wk30-_-banner-_-_react&afid=81&safid=18691&sc=18691
When you check out, the discount is added automatically.
The flip side of this way as opposed to "copy-and-paste voucher code" is that you have to make sure you start your journey from that specific email.
I haven't been using Tesco grocery online shopping for a while. It was until this time I noticed that they would send you a text message confirming the delivery time the day before delivery. Quite considerate particularly when you book your delivery slot several days in advance which could easily slip from your mind.
It seems there is no turning back if you accidentally unsubcribe yourself to Sainsbury's email newsletter.
I think there are two problems here: 1) one-click unsubscrbe, from a marketer's perspective, is unnecessary. Instead of opt-out directly, Sainsbury's should have a further confirmation page where more preference settings can be adjusted (e.g. pause, resume, remove); 2) Preference centre should be syncronised so if someone opted out via email link his or her status should reflect it as well.
Can I trust a company where there is no contact details listed, or at least explicitely listed on their website? Absolutely no if I haven't read their newsletter for years. But I do think StrawberryNet miss something here when they don't provide a "Contact Us" anywhere on their site, considering they operate 100% online (or is it?). The only way I can get hold of this information is by clicking "Customer Service", a label down the bottom that can be easily overlooked.
What is interesting is that on the newsletter they sent me, a "Contact Us" is clearly available and it leads to a well-presented contact page, which seems inaccessible directly through browsing the website (rather than clicking through the email).
Today I logged into my PeoplePerHour (hint: it's just what the name says) account only to discover this "Email Undeliverable" message. But it is not true as I still receive the newsletter every single day. Maybe it is a double opt-in reassurance measure to confirm user's email given the fact that I haven't clicked through the links in those emails for a while.
